This guide will explain how to customize your EMV (Earned Media Value) so you can accurately measure the value of the content in your campaigns.
Klear provides you with baseline values for EMV but we understand these values might not match the benchmark for every market or industry.
to make sure you get the most accurate measure, we let you customize the value of reach and engagements on different networks.
In your campaign, click on the settings icon.
Click on Open EMV Table.
Change the values in the table to match your market and industry.
you can click on Reset to default to get back the baseline values.
Our research teaches us that content posted by influencers worth 10.52 times more than paid content by your own brand.
you can edit this multiplier to fit your market and industry benchmark.
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