FAQ

How often do profiles get updated?

Up to 4 weeks for a standard subscription, and less than 2 weeks for Enterprise subscriptions.
You can update any profile manually whenever needed.

How Does Engagement & True Reach Benchmark Bars Works?
To achieve a high accuracy rate we examined all the influencers on a specific network in the following manner:
  1. Split all influencers into 100 groups (of decreasing size) according to their audience size. (each iteration takes the bottom 10%, creating uneven groups where low audience sizes groups are bigger than high audience groups)
  2. Each group is split into 4 even Sub Groups, where influencers are ordered by engagement rate and true teach.
  3. We calculate the engagement rate and true reach thresholds for each Sub Group.
In the profiles, you are presented with the Sub Group the influencer is in (Low-Medium-High-Very High), based on the group they belong to (out of the 100 groups).
A Sample benchmark line for Instagram:
For influencers with 8,675-10,113 followers (1 out of the 100 groups):
The Sub Groups thresholds that were calculated (by engagement rate):
  • 0-1.334 Low
  • 1.334-2.38 Medium
  • 2.38-4.09 High
  • 4.09+ Excellent
How Is The EMV Multiplier Defined?

The Klear EMV multiplier of 10.52 is based on research showing that on average, for every dollar spent on Influencer Marketing, the return is $12.21. For display advertising, the average return for each dollar spent is $1.16.
Therefore, $12.21 for IM divided by $1.16 for display advertising is 10.52 times more effective.
The EMV multiplier is completely customizable in each campaign in order to optimize per market and industry if and when required.

What is the Klear influence score and how is it calculated?

Klears influence score represents how influential one is on their social channels. The score is calculated by a statistical analysis on engagement, reach, demographics, network and many other factors. Here is a great article which explains this further.

How do the benchmark bars work?

The engagement rates and True Reach metrics are both critical stats for vetting an influencer. The benchmark bars underneath these metrics compare the influencer against other influencers with similar-sized fanbases.

Can I choose more than 1 topic for my search?

Yes, you can choose multiple topics. In such a case influencers will need to be influential in both topics in order to show up in the results. Therefore, the more topics you use the fewer results you will receive.
For example, if you search for influencers in the topic “fashion” and then choose to add the topic “photography,” the list will only be of people influential in both photography and fashion.

 

How does the location filter work?

Klear’s technology enables discovery by two location types. The audience’s location and the influencer’s location.
The default location is that of the audience and can be switched by the location filter.

How do the influence categories work?

Our influence categories (ex: Celebrities or Power Users) filters the results of your search based on how influential they are on the network of choice.

Celebrities: Top 1% influencers in the chosen network.
Power Users: 1-20% influencers in the chosen network.
Micro: 20-50% influencers in the chosen network.
Nano: Bottom 50% influencers in the chosen network.

 

How does the True Reach algorithm work?

Our TrueReach technology is based on a machine-learning algorithm that predicts the number of real views an influencer gets per post.

An extensive historical learning set coupled with deep network features, True Reach achieves a very high accuracy rate (r-square=0.78).
As a reference, trying to evaluate one’s influence by looking at the number of followers they have has an extremely low accuracy rate (r-square=0.01).

True Reach identifies patterns that correspond with real users vs automated bots or sporadic use.
For example, many likes from newly created accounts will be considered a low-quality pattern.
Long-lasting relationships and high-interest space matches are considered a high-quality pattern.

These are just two of the thousands of different patterns that correspond to different behaviors per audience.

I hope that is clear and simple, but if you want to take a deeper look, please refer to this paper on the subject: https://arxiv.org/pdf/1806.00881.pdf

How do you calculate the income level?

Income is based on a statistical model that uses income levels from public datasets (such as the USA census) and matches those to the demographics information (such as age and location.)

How does the Estimated Media Value work?

Estimated media value is a tool that helps calculate the dollar value of your campaigns. This calculates the value of the different engagements and views your campaign received. You can use the pre-populated global benchmark values or customize them to reflect your actual paid CPE (cost per engagement) and CPM (cost per 1000 views.) Please keep in mind, we also include a content multiplier in order to close the gap between the value of paid content vs the value of influencer content (even if the influencer is paid, their engagements are often viewed as much more valuable.)

What is the difference between the Most Popular hashtags and the Most Relevant hashtags?

Most popular hashtags are the most common hashtags used by the audience of this influencer (For example, for a vegan influencer you’ll find #vegan or #crueltyfree).
The most relevant ones are the hashtags that are more unique for this specific audience often helping us learn a bit more into their more specific interests (like #plantbased, #whatveganseat, or #gofruityourself).