Klear = Smarter Marketing. Our approach is to link the world’s largest private database of Influencers with our Social Listening technology. Influencer Marketing goes hand-in-hand with social media monitoring and Klear answers all these needs in one place.
Here are the common uses for Klear and how to make the most out of the unique platform:
1. Find Influencers with the Influencer Search Engine
To get started, go to the Influencers Tab and search for influencers by their location and/or by their field of expertise.
Read more about the Influencers Search Engine.
2. Qualify Your Next Social Partners
Get all user insights you need to make sure you are focusing on the right people.
Klear profiles help you understand within seconds who exactly is the person you are looking at and whether they fit your needs or not.
Klear profiles show all the metrics you need in one place. In each profile page, you can see in what categories the person is influential in, how friendly they are, on what social networks they’re influential in, their audiences’ demographics, what kind of content they share, and much more. With just a glimpse you can quickly and easily decide if this person best fits your marketing objectives.
3. Manage Your Influencer Network in Lists
Gather all the people you have discovered and wish to engage with in one place: Klear Lists.
The lists will help you manage your influencer program and keep track of your outreach and influencer activation.
Watch: Manage Your Influencers with Klear Lists
4. Measure Success
Measure the success of your influencer program. With the Lists overview, you can understand the impact of the influencers on your brand and quantify KPIs and ROI.
Learn more about the Klear lists.
5. Download a Tailored Audience for a Targeted Campaigns
Are you running paid campaigns on Twitter or Instagram? Download the list of influential people you’ve found on Klear and use it as a tailored audience for specific campaigns. Just click the Export option in the Lists tab and generate a CSV file for your next paid campaign.
6. Listen to the Chatter
Cut through the clutter of the social web with Klear listening monitors.
Learn more about How to monitor content around your brand
7. Know Your Competitors
Klear listening capabilities are not limited to your brand only. Set the monitors to track the social activity of your competitors and other companies in your landscape. With the Brand Monitors you will learn:
- What is the most popular content shared by the brand
- What is the most popular content created by the brand’s audience
- Audience demographics
- Who are the brand champions
- Who follows and engages with the brand
- How fast they grow, and more.
8. Flexible Listening with Keyword Monitoring
With Klear you can monitor mentions and conversations in various formats and multiple languages.
The powerful keyword monitors can track any set of keywords, hashtags, and phrases in fully boolean queries.
The keyword monitors can be set to track content in different languages, such as English, Spanish, Portuguese, French, Arabic, Japanese, and more.
Learn more about How to Configure Keyword Monitors
For more tips and guides, visit Klear Knowledge Base.